V.me

Visa Digital Wallet To Be Named "V.me"

Visa has told AllThingsD that it will use V.me as the go-to-market brand for its new Visa Digital Wallet. The company had said earlier that the online wallet would have its own acceptance mark that differentiates the new multi-card brand wallet from the traditional Visa acceptance mark.
In a related "development", Visa has also announced the launch of a new developer center (developer.visa.com) that brings together tools and resources for V.me, CyberSource, Authorize.net, PlaySpan, and Fundamo.